Systems I've Built
Owner Dashboard
One of the systems I built to run real e-commerce operations.
Problem
Ad platforms show marketing performance. The owner needs business performance.
System
A central view connecting spend, Meta purchases, real orders, delivery, revenue, and true ROAS.
Purpose
One source of truth for the people making decisions.
From experience
In my experience: I learned not to confuse growth with heavy discounting or influencer spend with no clear economic value. That's why I need to see real business performance and its economics — not just ad numbers — before any scaling decision.