Omar
Mostafa. — Health & Beauty e-commerce in Egypt: building brands, growing them, and the systems that let them scale.
From factory to customer: I build Health & Beauty brands and run them on systems that scale faster.
My work sits at the intersection of Health & Beauty, manufacturing, and technology — from developing products and building brands to creating the systems that run and scale the business.
Three ways I work with Health & Beauty brand owners
Each one is for a different stage and a different owner — pick the one closest to where you are now.
Rabehni Agency
Your brand grows with healthy economics — not just more sales.
The team that runs my own brands: creative, paid ads, product pages and repeat purchase. It works with a limited number of Health & Beauty brands.
Rabehni System
Know what each order earned, not just that it was delivered.
Most systems stop at "delivered". Rabehni carries on: cost of goods, shipping out and back, returns — through to net profit per order and per product. I built it for myself once operations outgrew the spreadsheets.
Private-label manufacturing
A product to your spec, under your own brand, ready to sell.
Product and formula development, factory selection and quality control, packaging and batch sizing — for when you have a product that sells and want it made under your name.
From seller to manufacturer to founder
Not advice from the outside — this is what I did myself, step by step.
- 2013 Selling
- 2018 Importing
- 2020 Beauty
- 2022 Factory
- 2025 Rabehni
Selected work
A Personal Care E-commerce Brand · Egypt
From market study to product, brand, growth and operations — building a personal-care brand on a limited budget, until it had real market traction.
Read the storyRabehni
I founded it: turning the pain of running my own brands into a full operating system for e-commerce businesses. The in-house team I built for my own brands now runs performance marketing for other brands.
Read the storyHow I build e-commerce companies
I understand the market, build the product, engineer the growth, then build the system that can absorb it.
Market & Product
I start from the market, not the product. I read the market, the target customers and their needs, then develop the right product and offer — and build a brand around it with a clear place in the market.
Marketing & Growth
A good product needs an effective way to reach the customer. I build the growth engine — content, offers, ads, and conversion — focused on the economics that make growth profitable, not just more sales.
Operations & Systems
The more you grow, the more pressure on operations. So I build the operations, teams, data, and technology that let the company absorb growth and scale — without turning into chaos.
How to build a cosmetics brand in Egypt: the roadmap from idea to first batch
How to Choose a Private-Label Factory for Your Cosmetics Brand
The Real Cost of a First Cosmetics Batch: The Math to Do Before You Sign
Got a business ready for its next stage? Let's finish what's missing and prep it for growth.
- You have a Health & Beauty brand that already sells, and you want the team that runs my own brands running your growth — creative, ads, product pages and repeat purchase.
- You have a brand and want to take it to its next stage — from product development and manufacturing, to growth, team, operations, and systems that can handle scale.
- Or you have a product that sells and want to manufacture it under your own name — from formula, quality and packaging to a batch ready to sell.