I build and operate e‑commerce businesses.
My work sits at the intersection of health & beauty, manufacturing, and technology — from developing products and building brands to creating the systems that run and scale the business.
Seller → Trader → Importer → Manufacturer → Brand Builder → Systems Builder
Learned the fundamentals of selling before I knew what “business” meant.
Years inside the electrical-tools market — customers, margins, inventory, distribution.
Moved upstream, from selling products to sourcing them.
Began importing cosmetics and learning the economics of the beauty market.
Shifted from sourcing products to developing and producing them.
Turned product knowledge into an actual brand and organization.
Began turning recurring e-commerce problems into systems and software.
Not one company — an ecosystem of brands, teams, and technology that grows as each part strengthens the others over time.
I understand the market, build the product, engineer the growth, then build the system that can absorb it.
I start from the market, not the product. I read the market, the target customers and their needs, then develop the right product and offer — and build a brand around it with a clear place in the market.
A good product needs an effective way to reach the customer. I build the growth engine — content, offers, ads, and conversion — focused on the economics that make growth profitable, not just more sales.
The more you grow, the more pressure on operations. So I build the operations, teams, data, and technology that let the company absorb growth and scale — without turning into chaos.
Ad platforms show marketing performance. The owner needs business performance.
A central view connecting spend, Meta purchases, real orders, delivery, revenue, and true ROAS.
One source of truth for the people making decisions.
View project →Creative production turns chaotic as volume grows.
A workflow linking ideas, briefs, creators, assets, spend, performance, and learnings.
Turn creative testing into organizational knowledge.
View project →Order volume grows faster than operational visibility.
A workflow for order status, warehouse execution, accountability, and exceptions.
Make operations measurable and repeatable.
View project →