Growth for Health & Beauty brands — from the team that runs my own
Not an agency that runs ads. An in-house team built for Omar’s brands, working with a limited number of cosmetics and personal-care brands.
This team was built to work on my own brands — in your market, against your problems: a registered claim you cannot outrun in an ad, returns eating the margin, a customer who buys once and never comes back. Because it is our daily work on our own money, we know the difference between an ad that brings orders and an ad that brings profit.
Why this is not an agency
We are brand owners, not vendors
We run our own brands with the same team and the same method. When we propose something, we have already paid for it — or earned from it.
One sector only
Health & Beauty and personal care. That focus means we know claim constraints, skincare buying behaviour, and the usage cycle that decides when a customer comes back.
A limited number
We do not take many brands at once, and never two competing brands in the same category. That protects your work and the work before yours.
Numbers before talk
We start from profit per order, not order count. If the economics are broken, more spend amplifies the loss — and we say that first, even when it costs us the engagement.
What we work on
A whole growth engine, not ads hanging in mid-air.
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Creative
Content refreshed weekly, built on angles that get tested and measured — not one lucky ad repeated until it burns out.
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Paid acquisition
Campaign structure and gradual scaling, measured on profit per order rather than ROAS alone.
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Product page and conversion
A page that says who the product is for, what the actives do and when results show — which cuts returns more than any discount.
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Offers and bundles
Designing the routine bundle instead of permanent discounting — in skincare that is the most effective way to raise order value.
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Repeat and retention
Know when the product runs out and reach the customer before it does. Cosmetics profit comes from the second and third purchase.
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Weekly numbers
Profit per order, acquisition cost, share of customers who bought again, share of orders actually delivered — in one place, the same way every week.
How we work
- 01
Diagnosis
We read the numbers you already have: profit per order, returns, repeat rate, inventory — and name the gap before anyone talks about spend.
- 02
Plan
A clear first 90 days: the segment, the angles, the offers, the spend ceiling, and the number we will be judged on.
- 03
Weekly execution
New creative, campaigns and page changes on a steady weekly rhythm rather than in waves.
- 04
Monthly review
We sit on the numbers: what worked, what to stop, what to scale. The decision is made on profit.
The numbers we are judged on
Not ROAS alone — it hides more than it shows.
- Net profit per order after product, shipping, returns and ad spend
- Customer acquisition cost against customer value over time
- Share of customers who bought again
- Average order value
- Share of orders actually delivered
- Your brand is in Health & Beauty or personal care, and it is already selling.
- You have a proven product and returning customers — and need the engine to grow steadily.
- You want to know what each order earned, not just how many orders arrived.
- You are still looking for an idea or a first product.
- You want someone to run ads only, without touching the product, the page or the offer.
- Your brand is outside Health & Beauty.
See the work itself
We do not publish client numbers or names. What we can show you is how we think and how we build.
Frequently asked questions
- Which brands does Rabehni Agency work with?
- Health & Beauty and personal-care brands — skincare, haircare and cosmetics — that already have a product selling. We take a limited number at a time and never two competing brands in the same category.
- How are you different from a normal marketing agency?
- The team was built inside Omar’s own brands and works on them the same way. We are brand owners spending our own money in the same market, so the decisions we propose are ones we have already paid for or earned from. And we measure on profit per order, not ROAS alone.
- Do you only work on ads?
- No. Ads bring people; what sells is the content, the product page and the offer; what earns is repeat purchase. We work on that whole system — creative, paid, product page, bundles and retention — and fix whichever link is broken first.
- How do you start?
- With a diagnosis of the numbers you already have: profit per order, returns, repeat rate, inventory. Then a 90-day plan with the segment, angles, offers, spend ceiling and the number we will be judged on. Execution is weekly; review is monthly.
- Do you guarantee a result?
- No. Anyone guaranteeing you a growth number is selling an illusion. What we commit to is transparency in the numbers, a steady execution rhythm, and telling you upfront when we think the problem is not marketing at all.
Is your brand ready for its next stage?
Tell me about the brand and I will tell you honestly whether we are the right team — and if we are not, what I would do instead.